Durai Raj is a Chartered accountant with over 18 years of experience primarily in Finance Operations. worked for global fortune companies. He has an experience working in various industries such as automobile, Textile, IT, ITES, Agro and Manufacturing. He has set up his consulting practice to focus primarily on GST, It/MIS, Internal Audit, Continuous improvement, Business performance management and Virtual Finance professional roles.
The Feelancer team had a chance to catch up with Durai Raj for a discussion on his consulting practice.
Please provide a brief about your profile profile.
I have about 18 years of industry experience primarily worked for global fortune companies such as Shell, Oracle and GE in various finance and accounting roles. I am Fellowship Chartered Accountant (FCA), Associate Management Accountant(ACMA) and Lean Sigma Black Belt Accredited by Six Sigma Academy. Some of areas where I proved my mettle are Treasury, Management information system, Group accounting and reporting, Project management. I have delivered some significant change management impacting the whole organization community across geographies.
Please provide a brief overview of your product(s) or service(s).
We are consulting firm primarily focusing on small and medium enterprises to enable them to compete best in their industry. Service that we offer ranges from book keeping, tax consulting, Internal auditing, Financial reporting and Management consulting around cost reduction, standardization and operational excellence.
What inspired you to start your practice/ start offering the above product or service?
I believe I can create a business impact that was just meant to an enterprise that I worked for, keen contribute to our society focus more on small and medium scale industries.
What is your target market? Who are the clients whom you think can immensely benefit from the services your firm provides?
SME! As they generally lack resourcing especially full time finance professionals
What has been the most challenging part of your journey till now?
Identifying a specific area for myself as there are humongous opportunities
What has been your biggest achievement?
Building awareness on GST and helping the corporates in India by making them GST ready by conducted few seminars and assisting them on projects as well.
What are your future plans? What should clients look for in future from you in next few years?
Creating business impact through Continuous improvement- Operational excellence, cost reduction, flaw less process design and standardization
If you have to share one tip for success, what would that be?
“Believing to Seeing rather than Seeing to Believing that emphasis our self-limitation” is my tip for success.
What is the one mistake that you feel individuals must avoid?
Don’t procrastinate – be ahead
Please share the details of some of your awards/accolades.
- Certified Lean Sigma Black Belt
- Leadership Excellence Award for delivering through others
You May Also Like To Read: INSIGHTS: GST Rates Finally Declared!